Featured Insights

Discover how we help companies achieve their most ambitious goals

sustainability consulting

Client: Circular Advisors - Business Advisory

Established a diagnostic framework to analyse a business' socio-economic impact

Challenge

Due to a global population expected to rise to 9.7 billion over the next 30 years, there is an increasing need to move from a linear (take-make-use-waste) economic model to a circular economic model, where the value of resources is fully utilised.

Solution

Circular Advisors, an early-stage consultancy business, aims to help SMEs transition from a traditional (linear) to a more sustainable business model in the sectors of agriculture/food, fashion, infrastructure, and tourism.

Result

The Junior Consultants at The Consulting Co. helped develop a framework and tools necessary to analyse and diagnose a business’ current business model (environmental, social and economic impact). This included conducting in-depth research and mapping of solutions and partnerships; constructing a framework for strategic communication and reporting; building business cases for the four sectors that demonstrate the economic, environmental and social value to organisations; implementing go-to market strategies including geographical prioritisation; developing pricing strategy models; and building brand and marketing strategies.

technology consulting

Client: Optunli - Technology

Advised Optunli in identifying a market niche and developing a growth strategy

Challenge

Optunli is a start-up HR software provider with a unique approach to talent mapping which creates insights into compatibility and motivation in a role. By taking into account what the company and individual are looking for, Optunli applies these insights to business challenges from recruitment, internal mobility and development, to resource management and strategic planning. Whilst the wide application provides great long-term opportunities, it presents one of the biggest challenges for a start-up. 

Solution

Finding a market niche from which to expand by conducting an in-depth market analysis.

Result

The Junior Consultants conducted thorough market research in order to develop a viable sales strategy for Optunli and create assets to underpin pipeline development.

discman- market entry strategy

Client: SPOTIFY - digital media

Developed a targeted market-entry strategy to establish Spotify as the go-to platform for audio streaming

Challenge

Audio streaming has rapidly become a mainstream habit for music consumption amongst Gen Z, Millennials, and the younger Generation X. It is, however, less common of a habit for some who fall outside of certain groups or generations, perhaps due to less exposure from a young age or difficulty in changing group behaviours. The challenge for Spotify was in adapting certain marketing and operation initiatives to better suit a particular audience.

Solution

Determining market strategies and product innovation to capture the attention of a particular audience, in order to position Spotify as a go-to platform for audio streaming.

Result

The Junior Consultants at The Consulting Co. conducted thorough research on market demographics, consumption habits, and group values in order to provide detailed strategic recommendations and creative solutions.

Spotify Consulting

Client: SPOTIFY - digital media

Created a strategy for Spotify's artist development program in North America

Challenge

Spotify plays a vital role in empowering the next generation of creators. The trick is in establishing meaningful relationships with these artists, as well as the cultures and communities they represent, to create the most beneficial emerging artist program whilst promoting the Spotify brand.

Solution

Performing a thorough competitive analysis to identify the areas in which Spotify can shape the conversation around emerging artists on a consumer and industry level.

Result

The Junior Consultants at The Consulting Co. delivered comprehensive market research and analyses by investigating the current trends, competitive landscape, market positioning, brand strengths and competitive advantages, to better understand how Spotify can empower up-and-coming artists through the creation of a consumer-facing brand.

Client: Searix - business technology

Systematising business processes for augmented reality

Challenge

With a surge in the use of technology for business and personal use as a result of the Covid-19 pandemic, digital software companies are under more pressure than ever to produce cutting-edge products & services to stay ahead of the curve. The challenge is finding sustainable, scalable and semi-automated methods of expansion into different markets.

Solution

Carrying out extensive sales and demand forecasts in various regions, identifying product representatives, and determining which partnerships to form to systematise the entire business process. 

Result

Our Junior Consultants developed an active go-to market strategy with a trial and error approach to identify trends and implement software solutions that are globally competitive and future-proof.

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